Agent’s Sales Journal Announced as Finalist for 2010 Azbee Award
Clearwater, FL, July 21, 2010 – Agent’s Sales Journal has been named a 2010 finalist for the Azbee award for Best Publication Redesign.
In October 2009, Agent’s Sales Journal underwent a complete transformation and redesign to make the magazine cleaner, crisper, and more attractive, while maintaining its mission of being a necessary tool for insurance advisors in expanding their business. The Agent’s Sales Journal provides 50,000 national agent subscribers with practical tips on marketing, prospecting, products, and more. Its unique style of how-to content motivates readers to take their practice to the next level while ground-breaking research gives agents a fresh perspective on the products and companies they’re familiar with.
“When we first started talking about redesigning the magazine I knew that I wanted to do something that would be exciting to both our readers and our team,” said Mike Smagala, art director for Agent’s Sales Journal. “If the team had the same goals and purpose in mind and we were excited about what we were going to develop, I knew it would carry over into the design and content, and we would create a more effective magazine for our readers.”
“It became clear that the Agent’s Sales Journal needed a new look and format in order to better serve our readers, appeal to a wider advertiser base, and stand out in the marketplace,” said Christina Pellett, editor for Agent’s Sales Journal. “The redesign has caught a lot of eyes and elevated Agent’s Sales Journal to the next level, so we’re very excited that ASBPE has recognized our efforts in naming us Azbee finalists.”
“The redesign was undertaken to develop a visual format that better attracts and interests Agent’s Sales Journal’s core reader – the young, tech-savvy, life and health sales producer,” said James E. Green, group editor for the Life & Health Group. “It’s wonderful to see the Agent’s Sales Journal team’s considerable efforts recognized by the Azbee judges.”
The Azbee is a highly coveted, National award in the Annual Awards Competition of the American Society of Business Publication Editors (ASBPE). Judging is done largely by peers in B-to-B publishing. The top award winners will be announced at the upcoming awards ceremony.
For more information about Agent’s Sales Journal magazine please contact Christina Pellett at cpellett@sbmedia.com.
ABOUT AGENT’S SALES JOURNAL
Agent’s Sales Journal provides sales-oriented how-to information to help independent insurance advisors expand their life, health, and annuity practices. The magazine’s ongoing market research program allows the editors to quickly identify and respond to readers’ needs and challenges in a rapidly changing marketplace. Comprehensive selling guides, unbiased insight from industry experts, timely feature stories, and a dynamic online presence give readers the information and ideas they need to grow their practices.
ABOUT SUMMIT BUSINESS MEDIA
Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference Divisions, SBM publishes 17 magazines, more than 30 targeted industry Websites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM’s Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit sbmedia.com.
Contact:
Christina Pellett
Editor, Agent’s Sales Journal
(800) 933-9449 ext. 226
cpellett@sbmedia.com
asjonline.com